An earn-and-burn point-based loyalty program allows you to reward members based on their spending. For every dollar that members spend, they earn points which can later be redeemed as dollars toward a purchase
Best Practices:
- Determine the accumulation ratio, or how many points a member receives for every dollar spent, and the redemption ratio, or how many points must be exchanged for a dollar. Together, these two ratios are also called a base yield or base points
- Create and set “Lights Out” promotions that automatically reward members when they join your program, offer them a surprise on their birthday or remind them to visit after a certain number of months. See how to set up automated promotions