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  2. Loyalty Program

An overview of the earn-and-burn point-based program

An earn-and-burn point-based loyalty program allows you to reward members based on their spending. For every dollar that members spend, they earn points which can later be redeemed as dollars toward a purchase

Best Practices:

      • Determine the accumulation ratio, or how many points a member receives for every dollar spent, and the redemption ratio, or how many points must be exchanged for a dollar. Together, these two ratios are also called a base yield or base points 
      • Create and set “Lights Out” promotions that automatically reward members when they join your program, offer them a surprise on their birthday or remind them to visit after a certain number of months. See how to set up automated promotions