Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

An overview of "Lights Out" automated promotion types

"Lights Out" promotions are automated communications triggered by specific transactions or events, for instance when members join your loyalty program, celebrate a birthday or haven’t visited your business for a specific period of time.

Birthday

    • Automatically send members a special offer or just a message on the morning of their birthday
    • Members will receive an email/text message offer that they can redeem with an in-store purchase

Welcome

    • Automatically send a special offer or just a message to members after they join the loyalty program
    • Members will receive an email/text message offer that they can redeem with an in-store purchase

First Redemption

    • Automatically send members a special offer or just a message right after they redeem for the first time
    • Configure one offer or a series of offers to members who have redeemed for the first time after a specific amount of time(weeks) of joining the program

For example:

    • Members receive 100 bonus points when they redeem within their first two weeks of joining the program
    • Members receive an item reward when they redeem within their third and fourth weeks of joining the program
    • Members receive a thank you email when they redeem after their fourth week of joining the program
    • Members will receive an email/text message offer that they can redeem with an in-store purchase 

Slow Starters

Note: this automated offer is only available only for reward punch card programs

    • Automatically send a special offer or just a message to members who haven’t earned their first reward yet
    • Configure one offer or a series of offers to members who haven’t reached their first item reward after a specific amount of time(weeks) has passed since joining the program
    • Members will receive an email/text message offer that they can redeem with an in-store purchase

Communication Consent

    • In Canada, implicit consent to receive email communications expires after two years 
    • To comply with Canada’s anti-spam legislation, you can send an automated email to members to renew their consent a few weeks before it expires

At-Risk, Lapsed, and Lost Members

    • Set up this series of offers to incentivize members to come back and visit after a specific number of months